---
title: "Microsoft Advertising MCP server"
url: "https://martechdb.com/vendors/microsoft-advertising"
markdown_url: "https://martechdb.com/vendors/microsoft-advertising.md"
api_url: "https://martechdb.com/api/v1/vendors/bing.com"
updated: "2026-10-01"
---

# Microsoft Advertising MCP server

Yes. Microsoft Advertising publishes an official MCP server at https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta. It's hosted and needs an OAuth app that you set up in Microsoft Advertising first. We last checked it on 1 Oct 2026. MartechDB lists only servers the vendor publishes itself, never community servers.

- Website: [bing.com](https://bing.com)
- Categories: [Advertising](https://martechdb.com/categories/advertising.md)

## Microsoft Advertising MCP server

Lets your AI assistant read Microsoft Advertising (Bing Ads) accounts and campaign performance. Read-only, in open beta.

- Address: https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta
- Runs: Hosted
- Sign-in: Sign-in needs vendor setup (`oauth`)
- Official MCP Registry: not listed
- Documentation: https://learn.microsoft.com/en-us/advertising/guides/mcp-setup?view=bingads-13
- How we know it's official: The vendor's own documentation
- First seen: 2026-10-01
- Last checked: 2026-10-01

Tools: not known. The server needs sign-in before it lists them.

### Connect it

Claude Code:

```sh
claude mcp add --transport http microsoft-advertising 'https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta'
```

- Add to Cursor: <cursor://anysphere.cursor-deeplink/mcp/install?name=microsoft-advertising&config=eyJ1cmwiOiJodHRwczovL3BhcnRuZXIuYXBpLmJpbmdhZHMubWljcm9zb2Z0LmNvbS9leHQvbWNwL3ZuZXh0P3Rvb2xTZXROYW1lcz1PcGVuQmV0YSJ9>
- Add to VS Code: <vscode:mcp/install?%7B%22name%22%3A%22microsoft-advertising%22%2C%22type%22%3A%22http%22%2C%22url%22%3A%22https%3A%2F%2Fpartner.api.bingads.microsoft.com%2Fext%2Fmcp%2Fvnext%3FtoolSetNames%3DOpenBeta%22%7D>
- Claude.ai and Claude Desktop: Customize, Connectors, "+", Add custom connector, then paste https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta
- ChatGPT: Settings, Apps, Advanced settings, turn on Developer mode, Create, then paste https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta (this usually works only with servers that use self-serve sign-in or none)

JSON for Cursor, Windsurf and other clients that connect to hosted servers:

```json
{
    "mcpServers": {
        "microsoft-advertising": {
            "type": "http",
            "url": "https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta"
        }
    }
}
```

> Microsoft Advertising doesn't let AI tools sign in on their own. Create an app in your Microsoft Advertising account first, then use its client ID and secret.

## Questions

### Does Microsoft Advertising have an official MCP server?

Yes. Microsoft Advertising publishes its MCP server itself. Microsoft Advertising's own documentation describes it. MartechDB only lists servers a vendor publishes, never community copies.

### What is the Microsoft Advertising MCP server URL?

The address is https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta.

### Does the Microsoft Advertising MCP server need an API key?

No, but it needs set-up first: it signs in with OAuth through an app you (or an admin) create in your Microsoft Advertising account.

### How do I connect Microsoft Advertising MCP to Claude, ChatGPT or Cursor?

In Claude, add https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta as a custom connector (Customize, Connectors, Add custom connector). In Cursor, use the Add to Cursor link on MartechDB's page, or paste the JSON settings into your mcp.json. In Claude Code, run: claude mcp add --transport http microsoft-advertising 'https://partner.api.bingads.microsoft.com/ext/mcp/vnext?toolSetNames=OpenBeta'

### Is the Microsoft Advertising MCP server in the official MCP Registry?

No. Microsoft Advertising hasn't published it to the official MCP Registry.

### Is the Microsoft Advertising MCP server working?

Yes. It answered our most recent check. We last checked it on 1 Oct 2026.

## Change history

- 2026-10-01: Microsoft Advertising MCP server added
- 2026-10-01: Added to MartechDB

## Alternatives with an official MCP server

In Advertising:

- [Meta](https://martechdb.com/vendors/meta.md) (facebook.com)
- [Baidu](https://martechdb.com/vendors/baidu.md) (baidu.com)
- [Eskimi](https://martechdb.com/vendors/eskimi.md) (eskimi.com)
- [Seon](https://martechdb.com/vendors/seon.md) (seon.io)

## Get this data

- API: `curl https://martechdb.com/api/v1/vendors/bing.com`
- MCP: `claude mcp add --transport http martechdb https://martechdb.com/mcp`, then ask about Microsoft Advertising.
- Web page: https://martechdb.com/vendors/microsoft-advertising