Criteo MCP server

Criteo MCP server tools (27)

The server needs sign-in before it lists its tools, so these are as Criteo's documentation names them (read 2 Oct 2026). They may be out of date.

• ListAccessibleRetailMediaAccounts

  Lists the Retail Media accounts and account IDs accessible to the current credentials. Use this first when account scope is unknown. Returns account scope only, not campaign or performance data.

• SearchRetailersForRetailMediaAccount

  Finds retailers visible through a specific Retail Media account and returns retailer capability context. A visible retailer is not automatically active or in the advertiser's confirmed campaign scope.

• SearchRetailMediaBrands

  Searches retailer or UC brand taxonomies and returns matching brand identifiers. Taxonomy matches are not automatically account-confirmed brands; validate account scope before presenting them as active.

• SearchRetailerCategories

  Searches one retailer's category taxonomy by text or category identifier. Returns retailer-scoped category IDs and names for planning, reporting, Share of Voice scoping, or category-targeting context.

• GetRetailMediaRecommendedCategories

  Recommends retailer category targets for a supplied set of 1–1,000 product or SKU IDs. Does not search categories by free text or change campaign or line-item targeting.

• GetRetailMediaRecommendedKeywords

  Recommends keyword targets for a supplied set of 1–1,000 product or SKU IDs at one retailer. Does not inspect or modify an existing line item's keywords or bids.

• GetRetailMediaSkuCpcMinimumBidsForRetailer

  Returns overall and SKU-level CPC minimum-bid amounts for one retailer and a supplied SKU list. Minimum bids are feasibility floors, not optimal-bid recommendations. Does not set bids or modify line items.

• ListRetailerCreativeTemplates

  Lists the creative templates available for a retailer so a user can understand supported ad formats and setup options. Use the returned template ID with GetRetailerCreativeTemplate for full details.

• GetRetailerCreativeTemplate

  Returns the details of one retailer creative template. Use after the retailer and template IDs are known; does not discover existing creatives or prove that a campaign can deliver.

• SearchAccountRetailMediaCreatives

  Finds creatives available within a specific Retail Media account and returns account-scoped creative setup metadata. A creative alone does not prove active delivery; cross-check with campaigns, line items, or reporting.