MartechDB vs the Martech Landscape
The Martech Landscape maps the market. MartechDB adds which vendors your AI agents can connect to.
This page covers the chiefmartec Martech Landscape and MartechMap.
01
What the Martech Landscape is
The Marketing Technology Landscape, produced each year by Scott Brinker and Frans Riemersma and published on chiefmartec, is the best-known map of the martech market. The 2026 edition counts 15,505 products, up just 0.79% on the year before. An interactive version at MartechMap.com lets you zoom, search and filter the landscape.
MartechDB lists only the official MCP servers that martech vendors publish themselves: 1,552 vendors and 1,662 servers as of today. The data is free on the web, in a JSON API and through our own MCP server, and vendors can't pay to be listed.
02
Side by side
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chiefmartec
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MartechDB
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|---|---|---|
| What it covers | 15,505 martech products in the 2026 landscape | Official MCP servers for martech vendors: 1,552 vendors and 1,662 servers |
| Official servers only | Not applicable: maps products, not MCP servers | Yes. Only servers the vendor publishes itself |
| Martech focus | Yes. The reference map of the martech market | Yes. Martech only, grouped into marketing categories |
| How listings are checked | Compiled by the authors each year | Each server confirmed as the vendor's own before it is listed, then rechecked on a schedule to see it is still there |
| Machine access | Web and the interactive MartechMap | Web, JSON API (/api/v1) and an MCP server (/mcp). CLI coming soon |
| How listings get in | Researched by the authors | We find them, starting from 10,000+ martech vendors. No submissions |
| Business model | Free to view | Free. No paid placement |
Details about chiefmartec were checked against public sources, including its own website, in October 2026.
03
Which to use
When to use the Martech Landscape
You want to see the whole martech market and its categories.
You're researching trends, growth and churn in martech.
You want to find tools in a category you don't know yet.
When to use MartechDB
You want to know which martech vendors publish an official MCP server.
You need connection details for those servers.
You want your AI agent to answer "can you connect to this tool?" itself.
04
Questions
Is MartechDB a replacement for the landscape?
No. The landscape maps the whole market. MartechDB adds one layer to it: whether a vendor publishes an official MCP server, and how to connect.
How many martech vendors publish an official MCP server?
MartechDB lists 1,552 martech vendors with an official MCP server, out of more than 10,000 we checked.
More comparisons
vs G2 vs Smithery vs PulseMCP vs Glama vs mcpservers.org vs MCP Registry vs Zapier MCP vs integrations.sh vs Supergood vs That Marketing Buddy
MartechDB is not affiliated with chiefmartec. Names are used only to identify the products compared.